Life insurance & family protection
Understanding your family starts with knowing what matters to you.
Who depends on you? What have you built? What do you want to protect?
I'm Oscar Capuli. My work in life insurance starts with understanding your family and helping you make sense of the protection options available to you.


A little about me
Family roots.
Firsthand experience.
I was born in Seattle and raised in Puyallup, where family, faith, and community were a big part of growing up.
My parents ran small businesses, and I later started three hot dog stands with friends. Those experiences taught me a lot about responsibility, working with other people, and making difficult decisions.
Outside of work, I love being outdoors in the Pacific Northwest and finding somewhere new to eat.
More About OscarLearning by doing
Understanding what it takes
to build something.
My parents owned five espresso and hot dog stands. I also grew up hearing stories about the businesses my grandfather started.
After spending about three and a half years in car sales, I started three hot dog stands with friends. Running a business brought lessons in partnership, stress, teamwork, and making decisions together. That experience is part of the perspective I bring to conversations with families.
Areas of focus
The people and responsibilities
behind the conversation.
Life insurance & family protection
Start with who depends on you, then explore protection options that may fit your family's needs.
Legacy & business owner considerations
Think through what you have built and the people connected to it.
Looking further ahead
Retirement preparation and future income questions can be part of the broader conversation.
My own path. A family connection.
Choosing the work.
Carrying the story forward.
I entered financial services independently because I wanted to find my own path and learn the work for myself. Later, I chose to join Wilshire Group Financial Services. Being part of that family story means a lot to me.
Wilshire Group Financial Services
My professional affiliation, with a personal connection through my family's history in the business.
From Oscar's journal
Life Insurance Awareness Month: Start With Your Family
This September, start with who depends on you, what has changed, and the questions worth asking about your family's life insurance.
Read the ArticleA place to begin
Let's start with your family.
Tell me about the people who depend on you, what you have built, and the questions you want to work through. We can start there.